Marketing Thesis PDF - Educational Writing
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UCLA Anderson Executive MBAs embark on a Strategic Management Research (SMR) project in lieu of the traditional master’s thesis. The requirement involves two parallel strategic objectives: one for companies and one for EMBA students.
Anderson’s Strategic Management Research program gives organizations around the world the opportunity to engage a consulting team of five to six experienced professionals in their final year of study for the Executive MBA. The EMBA team represents a cross-section of business functions and specialties, such as marketing, finance, technology and operations. EMBA students have an average of 14 years of professional experience and collectively contribute an estimated 2,000 hours to the strategic plan for each company.