Phd Thesis On International Marketing
Monica will visit the College of Business Administration at San Diego State University (SDSU) to work on a project concerning similarity and skepticism in cause-related marketing under the supervision of Prof. Paula Peter. SDSU is an internationally prominent, research-led university, which enrolls a total of almost 32.000 students from all over the world. It is ranked 78th among the top public schools in 2016 in the U.S. News & World Report rankings. In addition, the College of Business Administration has been ranked #64 according to the Forbes Best Business School Rankings. Monica is planning to join SDSU in September 2016.
international marketing thesis topics
International marketing being a part of international business is different from traditional marketing studies. International marketing is relatively unexplored as a subject; hence little information is available on marketing products across borders. While studying International Marketing, you must not only focus on marketing aspects but also consider different cultures, finances, economic conditions, etc. Little or no assistance has been provided in universal application of strategies for International Marketing on a public forum.
The objective of this project is to give you a more in depth understanding of a country/market and consumption behavior for a specific product or service in a country of your choice. And collectively, as a class, you should be able to learn about many different country markets through other teams’ presentations. A second objective is to enable you to familiarize yourself with the many different sources of information available to international marketers. Relying simply on publicly available sources via bing or google etc. is not sufficient.